Expertise

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Stephen Koranda

Stephen Koranda, CDME, CTA

Back To You Marketing’s expertise is destination marketing. Our firm’s founder, Stephen Koranda, is a Certified Destination Marketing Executive through Destination Marketing Association International, and a Certified Tourism Ambassador. Stephen’s career includes serving at the Norman, Okla., and Olathe, Kan., destination marketing organizations (CVBs.)

Achievements while at the Norman CVB include:

  • Led the Norman CVB through a ‘brand-realignment’ process establishing a research-based mark and corporate identity for Norman and the CVB. The ‘re-branding’ included advertising conceptualization. The logo received an ADDY award through the Oklahoma City Advertising Club.
  • Led the NCVB through a re-design of VisitNorman.com. Subsequent work included a new mobile website. In three years since the release of the new site, traffic increased more than 630%.
  • Analyzed all aspects of the organization. Re-engineered human resources of the Norman CVB. Reestablished goals and benchmarks for sales staffs and departments. Developed and implemented goal and sales-based marketing plans. In Norman, adopted international reporting standards. FYE 2013 room nights sold and serviced posted best results in CVB history.
  • Guided the process of moving the location of the CVB offices following storm damage to the offices in the summer of 2011.
  • Established community partnerships leading to increased visibility for the CVB through the local mall and a Wayfinding Signage Plan being developed for the City of Norman.
  • Conceptualized, designed and implemented researched-based advertising campaign promoting the Norman tourism entities that resulted in increased tax revenues for the city and higher hotel occupancy rates.

We look forward to putting this expertise to work for you. Visit our Services page to see what we can do for you. Don’t see something? Ask.