You have your social media accounts set-up. Facebook and Twitter are branded. LinkedIn is complete. You have your goals. A calendar of rich content is planned. You’re posting. But that’s it. There’s no engagement.
We’ve long commented on the need for you or your staff to engage with your customers. You can read those thoughts in Five Things You Should Be Doing, Social – Verb People Engaging Pt. 1, and Social – Verb People Engaging Pt. 2
Just when we thought we were the lone voice in the wilderness, Chad Brooks pens Are You Paying Enough Attention to Customers on Social Media? Great research substantiating the need for you or your staff to respond to a comment or like a Tweet in which you’re tagged.
More great reads…
Before you start posting anything on social media, make sure you take care of these five pre-requisites.
There are a handful of dark secrets about social media that no marketer likes to admit.