Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week:
Start with interesting research – Social Media Users Trust Fellow Consumers More Than Brands, Study Finds
The majority of social media users looking for product information prefer posts from other consumers, with 51% of survey respondents saying they trust user images because they’re more authentic and trustworthy than brand-owned creative, per a survey by Olapic and Cite Research that was shared with Mobile Marketer.
So how do you get consumers to share your posts (retweet?) Increase engagement. The Golden Rules for Mastering Social Media Engagement
Written for convenience stores, but sound advice for any industry.
Five strategies successful entrepreneurs suggest for using social media to fuel business growth this year.
Monitor your growth with these Top 5 Social Media Monitoring Tools
You can also use Google Analytics to measure social media.
By all means, avoid social media mistakes. 4 tips to do so.
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