Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week:

Social Media PinCMO One-to-One: How Papa John’s Uses Social Media to Change Brand Perception

CMO of Papa John’s International, Brandon Rhoten spoke with eMarketer’s Debra Aho Williamson about why he believes marketers can and should use social media to enact broad changes in brand perception.

Speaking of having an “edgier voice” on social media, here are 12 of the Sassiest Brands on Social Media

Be careful young padawan, as Brandon says in the article above, “you have to understand your brand voice, why consumers are there and why they want to interact with you.”

Before you immediately jump into sass, try these 5 Social Media Content Tips to Keep Your Audience Coming Back for More

Wondering what that “secret recipe” is to compelling social media content? Curious as to how you can take your social media posts to the next level? Get people to click and engage?

And where is all this going next year? 5 Social Media Trends to Watch in 2018

Or perhaps you prefer this list – 2018 Social Media Trends

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