Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week:

We all know the goal of any marketing – sales. Here’s How to Use Social Media to Drive Sales

Five tips for making the most of your social media presence and using it to drive sales.

One way to measure success is of course, sales. Others? Mentions. What Are Social Mentions and How to Track Them

Here’s How Major Brands Measure Social Media Impact

Measuring social media ROI can be difficult, and the challenges are in some ways unique to the nature of the platforms.

6 Common, Budget-Killing Facebook Ad Errors (and How to Correct Them)

Facebook is a massive platform with great targeting and wide reach. But if you’re not using it effectively, you might be worse off than not using it at all.

Finally, while written for drop shippers, the tips in Social Media Strategies for Dropshippers apply to any industry.

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