Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week:

Social Media PinBase Your Social Media Strategy on the Storytelling Framework of ‘Avengers: Infinity War’

One of the answers to improving your social media results is found in a surprising place: Avengers: Infinity War. Many brands have capitalized on its high-profile and enormous star power. You can do this by using the ingenious storytelling framework the film used (no spoilers).

Or, follow these 6 Examples Of Incredible Social Media Marketing Campaigns

KFC, the #Realstagram Campaign, Wix, #Puberte, Taco Bell, and Uber may inspire your social media marketing campaigns.

How To Engage Younger Consumers Through Social Media

Influencer marketing is a smart way to connect with younger generations. The author, Jeff Fromm, spoke with Ryan Detert, chief executive officer of Influential, a company that helps match influencers to marketing campaigns. He shares his take on how to authentically attract consumers through social media.

How Can A Good Social Media Strategy Help You Optimize Your Brand Website For The Leading Search Engines?

Several SEO experts and bloggers like Danny Sullivan, Brian Dean and Neil Patel have mentioned in the recent few months that Google is taking social media mentions into account as significant ranking parameters. The above is what they have to say.

Finally, last week’s summary included the announcement of Instagram’s IGTV. Click thru to read what it is and how to use it. Then click thru to this article as Instagram Releases New Guide to Creating and Uploading IGTV Content

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