Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week:

Social Media Pin

On Social Media, Sell Your Brand, Not Your Stuff

A new marketing study of Facebook users shows that hard-sell tactics stifle engagement, and engagement is gold.

15 Content Secrets to Boost Social Media Engagement

Content is king. In the article above, the author looks at fifteen content secrets that will help keep your social media channels firing on all cylinders.

You can also model these 3 Proven Methods Brands Like Glossier Use to Grow Their Social Media Impact

If your social media content is not engaging, it might be annoying. Here’s 8 Ways Your Social Media Content is Annoying Your Audience

From a new study of consumers done by Adobe, the common mistakes.

Half-way through the year and here’s the 6 Trends You Need to Know in 2019

Written for event planners, but applicable for anyone that manages social media.

Finally, 5 Social Media Tools to Help You Launch Your Business

These tools are valuable for someone at a legacy business as well!

For more social media tips, tools and best practices, follow Back To You Marketing on LinkedInFacebook or Twitter.

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