Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week:

Social Media PinWhich Social Media Platform Your Business Should Choose

The Infographic in the article shares essential stats and insights on each of the major social platforms.

How to Build a Smart Yet Simple Social Media Marketing Plan [Template]

Establishing a channel plan – an advanced directive for how your brand can and should distribute its content marketing efforts on rented channels like social media, and what you expect to achieve.

With the algorithms pushing down reach, your social media marketing plan should include paid advertising. Here’s the Top 5 Social Media Advertising Solutions for 2019

Are your Facebook ads not converting? Here’s 7 reasons why they may not be

Are your Facebook ad campaigns under performing? Wondering how to diagnose the problem? In the article above, you’ll discover seven common factors that impede Facebook ad performance and find troubleshooting tips for fixing them.

For more social media tips, tools and best practices, follow Back To You Marketing on LinkedInFacebook or Twitter.

Do you get our bi-monthly email of marketing tips, ideas and best practices? Sign up HERE.