You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Let’s improve your social media marketing.

Social Media PinStart this week looking at the demographics of the outlets… The State of Social Media Demographics: 2017 Benchmarks [Infographic]

Tracx compiled information into a handy infographic that breaks down the state of social media demographics — who’s using which social network, and for what.

10 Social Media Tactics for Social Success

If you’re confused about how to succeed on social, you’re not alone. Lots of people aren’t quite sure where to start with this expansive and ever-changing platform. Luckily, all you need to do is follow the 10 tips (in the article above.)

How to Harness the Power of Social Media Marketing

What is it that experts identify as the key components to a successful social media campaign? And why is it so important? The article above takes a look at the whys behind this important strategy and how to utilize it to your advantage.

3 Social Media Tactics You Should Never Overlook

The goal of using social media for business purposes is essentially to give your brand a voice with which followers can relate on a personal level. While this might sound like a relatively simple task at first, it can actually be quite difficult to execute. With this in mind, there are three vital social media tactics that cannot be overlooked. The article above talks about them.

3 Foolproof Ways to Generate Leads with Social Media

Though it might go against what some marketers will tell you, there are still opportunities for brands to offer up value on social media and collect leads in return. The article has three foolproof ways to generate leads using social media.

If you’re looking to improve your social strategy even further, the article above has a few behaviors you can prune from your strategy for a more successful presence on every channel.

Finally, we love this cute article from Katie McKiever5 Surprising Things I Learned About Social Media From A Bunch of Teenagers

The social media manager, asked kids where they’re spending their time online. The quick read shares what she found out about social media from the teenagers she spoke with at the career fair.

 

For more social media tips, tools and best practices, follow Back To You Marketing on LinkedIn, Facebook or Twitter. Do you get our bi-monthly email of marketing tips, ideas and best practices? Sign up HERE.

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