You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. But now comes Snapchat. First we always coach, own one social media channel before starting your marketing on another channel. But if you’re ready to dive into Snapchat, here’s some help:
If you’ve previously thought Snapchat to be a social network used only by teens, it’s time to change that mindset.
Since the beginning of the year, organic reach for brand posts on Facebook has dropped 42 percent. It appears that’s just the tip of the iceberg for brands who rely heavily on Facebook.
Allison Maslan shares the top mistakes you should avoid when investing time, money and energy in social media.
(The author) see(s) that social media is the top driver for relationship building and brand engagement. But don’t just take (his) word for it: facts, tips and expectations for the future of social media marketing all reinforce this shift in the landscape.