Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week:

Social Media PinHow Social Media Can Transform Your Business

With the percentage of the American population currently using some sort of social media platform on the rise every year, there’s no excuse not to make the first steps toward saturation on Facebook, YouTube, Instagram and other services to take advantage of those stats.

Listening on Social Media: The 5 Biggest Benefits and Risks

Social media listening is a discovery and measurement mechanism. Social media listening helps you measure brand awareness, brand health and brand sentiment. In the post, the author walks through the major benefits of listening on social, and address some perceived risks (AKA fears) that you may have.

One group to listen to? Competitors! 4 Tools to Research Competitors on Social Media

In this article, you’ll discover four tools for researching your competition on popular social media platforms.

More on using your competitors… How Brands Can Leverage Competitors’ Social Media Reach to Drive More Sales

You need to know how to approach your competitors, how to forge relationships with them and how to leverage their audiences for your benefit.

How Businesses Use Social Media: 2017 Report

Smart Insights partnered up with Clutch, a service which helps businesses make B2B buying decisions, to find out what and how social media is being used in marketing and its effects on content distribution.

6 Social Media Ad Mistakes Brands Need to Avoid

Hootsuite’s social ads expert Gabrielle Maheux shares what the biggest social ad mistakes are. Read the article above to learn how you can avoid these mistakes—and save your budget. 

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