We all know the social media statistics: 198 google billion posts on Facebook, 55 quaple million tweets, 127.4 hoople billion pics on Instagram, and more pins than all of Oklahoma and Iowa’s wrestling programs combined. Social media is today what websites were in the 90s meaning if you’re not on social media, well, you’re not in business. But social media is, well, social.
Try this: ‘sō shəl (verb) to design activities in which people engage with each other for pleasure – or in your situation – commerce! You won’t find that in Websters but we should. I have noticed a few practices or in some cases, lack of practices, that really doesn’t help social media be social. Bottom line – we’re not engaging! Here’s some thoughts on engaging through Twitter. (Next time, Facebook.)
– If someone comes into your welcome center or business, you greet them right? You thank them for visiting and/or becoming a new customer, yes? When someone follows you on Twitter, thank them!
“@traveler123 – Thanks for following us @VisitAnywheresville.” Keep it simple!
Toss in the hash tag #loveourcustomers for added appeal. If you’re a destination, perhaps use #loveourvisitors.
– Someone mention you on Twitter? Favorite the tweet! If someone took the time to search for @VisitAnywheresville and mention you in their tweet, you have to, HAVE TO,HAVE TO acknowledge them and engage!
I am shocked at how many times I mention someone, some place or some entity and don’t get a favorite. I went to the OKC Energy (semi-pro soccer) game a week ago. Took a picture and mentioned @OKCEnergy. Nothing. Crickets. You think I want to do that again? You think I believe they care that I attended and want me back? Not so much.
I’ll pick on my friends in Branson. We visited Branson over spring break. Seven tweets about our activities. Mentioned @ExploreBranson each time. Only one was favorited.
The mentions should be easy to know about. Log into Twitter and check your notifications. If you’re mentioned, it’s there. Hash tags require a little more searching but if you’re promoting a hashtag and someone uses it, a favorite is required. I only run in Saucony shoes. Every ad of theirs includes #findyourstrong. As I come back from a hamstring injury and begin running again, when I tweet about a run and include #findyourstrong, I’m surprised, nay, shocked Saucony doesn’t favorite the tweet to encourage me to keep using the hashtag and their shoes.
– Don’t just favorite a tweet, reply.
“Really enjoyed the @AnyZoo in @VisitAnywheresville! The monkeys were especially lively.”
“@traveler123 Glad you enjoyed your visit to @AnyZoo and @VisitAnywheresville. See you again soon!”
Heck, suggest another attraction to them.
“@traveler123 Glad you enjoyed your visit to @AnyZoo. If you like animals, you may like the @AnyPettingZoo.”
Or (dare I say) send them to your website
“Find out information about @AnyPettingZoo at http://www.VisitAnywheresville.com/AnyPettingZoo”
If I ever get the chance to hike I do. I hiked my fourth location in the state. Tweeted “Hiked Roman Nose, Beaver’s Bend, Wichita, Quartz Mtns & T-bird. What’s next @TravelOK.” They responded with a link to their webpage describing five beginner, five intermediate and five expert hikes in Oklahoma. Just added 15 more destinations to my list!
Hey social media isn’t easy! It’s not just posting or tweeting something, checking it off your to-do list and moving to the next task. Yes, it takes time and we’re all super busy – especially in the one man/woman offices. Perhaps it’s time to consider getting some help. Please let me know if we can help in any way. At the very least, the above can help you engage with visitors and potential visitors!