Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3)

So now that you’re convinced (or perhaps you were already,) let’s optimize your performance: Step It Up: 12 Tests to Optimize Email Performance

These 12 tests will take you to the next level in truly optimizing your email performance:

7 Tips For Turning Your Subscribers Into Loyal Customers

Apply these seven tips to your email marketing campaign, and you are sure to earn the conversions you need.

Top 5 Marketing Mistakes That Will Cost You

There are five critical mistakes that email marketers commonly make, which small businesses should avoid in order to enjoy higher return rates from their marketing campaigns. Read about them (in the article above.)

3 Email Marketing Tactics You Need Most

When it comes to email marketing, there are three key tactics you need to be utilizing to stand out, close the sale, and win the war of attention in the inbox.

What Customers Don’t Want To See From Your Marketing Campaigns

In this article, (the author) take(s) a look at the different factors that customers do not want to see from the brands they endorse.

10 Biggest Email Marketing Turnoffs for New Customers

Ten marketing professionals share their email marketing turnoffs.

And while we’re speaking email, do you get our bi-monthly email of marketing tips, ideas and best practices? Sign up HERE.