Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices.

Rowan Boat Races

Events draw visitors. In North Carolina and Michigan, it’s boat events that draw visitors.

Dragon Boat Festival Saturday on High Rock Lake

Great Lakes Grand Prix Brings Thrilling Powerboat Races to Michigan City’s Shore

Boat rides are one of the many activities offered during Kid’Cation, a program of the Alton, IL, CVB. It’s a twist on the ‘be a tourist in your hometown’ promotion.

Hats off to the Bowling Green CVB for taking the lead on updating the direction signage – Visitors Bureau to Update, Add Signs to Help Tourists Find BG Attractions

In promotional activities, Peñasco Convention and Visitors Bureau Does Tijuana Road Show

Puerto Peñasco hoteliers visited 23 of the most renowned travel agencies in Tijuana with the goal of further positioning this beautiful port within one of the city’s main tourist markets.

Another CVB, Ocean City, Uses Multi-tiered Approach to Reach Audience

The large scope of Ocean City’s marketing plan includes billboard, cable ads and radio jingles in major cities as well as the suburban areas and communities that radiate out from them.

Finally, partnerships are always a smart strategy in destination marketing…

Visit Sunshine Coast Joins Forces With Regions to Advance Tourism

Another partnership is brilliant in that it provides scholarships for students looking to study hospitality. Business Division Partners with Greater Newark Bureau

 

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