Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices.
Events draw visitors. In North Carolina and Michigan, it’s boat events that draw visitors.
Boat rides are one of the many activities offered during Kid’Cation, a program of the Alton, IL, CVB. It’s a twist on the ‘be a tourist in your hometown’ promotion.
Hats off to the Bowling Green CVB for taking the lead on updating the direction signage – Visitors Bureau to Update, Add Signs to Help Tourists Find BG Attractions
In promotional activities, Peñasco Convention and Visitors Bureau Does Tijuana Road Show
Puerto Peñasco hoteliers visited 23 of the most renowned travel agencies in Tijuana with the goal of further positioning this beautiful port within one of the city’s main tourist markets.
Another CVB, Ocean City, Uses Multi-tiered Approach to Reach Audience
The large scope of Ocean City’s marketing plan includes billboard, cable ads and radio jingles in major cities as well as the suburban areas and communities that radiate out from them.
Finally, partnerships are always a smart strategy in destination marketing…
Another partnership is brilliant in that it provides scholarships for students looking to study hospitality. Business Division Partners with Greater Newark Bureau
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