Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices.
The year-long series in Huntington, West Virginia, features live music, film, comedy, and musicals.
Alpena, Michigan, one of the stops on the tour.
The past two years, Visit Tillamook Coast (Oregon) has awarded a total of $200,000 in marketing and promotions grants. Projects range from digital marketing campaigns, rack cards, websites and videos to walking maps, event marketing, media campaigns and print advertising.
The CVB in Danville, Illinois, has pushed for a consistent and organized sign project for a long time.
Finally, destination marketing isn’t always just ads, websites, visitor guides, and trade shows. It’s also brand management. Bravo to David Rettig, executive director of the Amana Convention and Visitors Bureau, for noticing their community was listed on a site’s ‘Hate Map.’ Rettig and his staff worked to get Amana, Iowa removed. Southern Poverty Center Updates ‘Hate Map’; Amana No Longer Listed as Site of Neo-Nazi Activity
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