For years, CVBs have been developing and promoting “be a tourist in your own city” encouraging families to venture out and discover local attractions they haven’t visited or re-visit a destination they haven’t been too in years. Leave it to a video game to truly drive families to be a tourist in their own city. PokemonGo is sending droves of game players to new parts of their community or attractions they haven’t visited in a while. How are CVBs maximizing Pokemon fever?
While Pokémon Go continues to gain popularity, the game also presents CVBs with a new way to market landmarks and visitors with a new way to explore.
The Providence Warwick Convention and Visitors Bureau is promoting tourism in Rhode Island by publishing a guide to help Pokémon Go players hunt imaginary monsters.
The Providence Warwick Convention & Visitors Bureau is helping Pokemon Go players navigate the city with a blog series on its website. The series highlights Pokestops in popular Providence neighborhoods.
Other non-Pokemon Tourism Best Practices: