Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices.
Influencers are increasingly important for DMOs looking to reach and engage with its audience over social media. Overall they are also considered as a good ROI.
A regional organization in Ontario, has established a development process that aims to make its destinations vibrant through co-investment with its stakeholders. One particular aspect of this co-investment relates to an important part of that process: destination animation.
Above is the bland press release version of the announcement. Here is the hilarious way the staff announced the change via video to their stakeholders: The Greater Portland Convention + Visitors Bureau (CVB) Is Now “Visit Portland” A MUST See!
Officials with the bureau announced it will rebrand as Visit Austin. The announcement was tied to the kickoff of National Travel and Tourism week. (No sight of a creative video like Portland…)
And in the “oldies but goodies” category…
Travel Information Center: New Visitors Center in Hopkinsville Part of High-Gear Preparation for Aug. 21 Solar Eclipse
And, in case you missed it, Skift out with their report: The State of Destination Marketing 2017. It highlights our findings and perspectives from months of interviews and data collection efforts from tourism bureau executives, marketing experts, and technologists.