Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices.

 

Tourism Work With Influencers

Nearly Half of Tourism Boards Think Working With Influencers Is a Good Idea

Influencers are increasingly important for DMOs looking to reach and engage with its audience over social media. Overall they are also considered as a good ROI.

Canadian DMO Enhances Visitor Experiences Through ‘Destination Animation’

A regional organization in Ontario, has established a development process that aims to make its destinations vibrant through co-investment with its stakeholders. One particular aspect of this co-investment relates to an important part of that process: destination animation.

Greater Portland Convention + Visitors Bureau Announces Rebranding to ‘Visit Portland’

Above is the bland press release version of the announcement. Here is the hilarious way the staff announced the change via video to their stakeholders: The Greater Portland Convention + Visitors Bureau (CVB) Is Now “Visit Portland” A MUST See!

Austin Tourism Bureau Rebrands with ‘Marketing Friendly’ Name

Officials with the bureau announced it will rebrand as Visit Austin. The announcement was tied to the kickoff of National Travel and Tourism week. (No sight of a creative video like Portland…)

And in the “oldies but goodies” category…

FAM Tours: Quad Cities Tourism Bureau Gears Up For Summer with FAMous Tours

Tourism Grants: Central Pennsylvania Convention and Visitors Bureau Announces Tourism Grant Recipients

Travel Information Center: New Visitors Center in Hopkinsville Part of High-Gear Preparation for Aug. 21 Solar Eclipse

And, in case you missed it, Skift out with their report: The State of Destination Marketing 2017. It highlights our findings and perspectives from months of interviews and data collection efforts from tourism bureau executives, marketing experts, and technologists.

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