Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices.

Flaming Gorge National Recreation Area, Wyoming. (Photo via Flickr/Rob Glover

Flaming Gorge National Recreation Area, Wyoming. (Photo via Flickr/Rob Glover)

Marketing Strategies:

Adventurers Sought to Answer the ‘Call of the WY’

The Wyoming Office of Tourism initiates the challenging “Call of the WY” promotion, a six-week adventure through Wyoming’s vast wilderness and landscapes.

Local Knowledge Key to Nanaimo Marketing Campaign

Revealing the “real Nanaimo” is the theme of a new tourism marketing plan setting its sights on luring affluent couples to the Harbour City. The city has released Tourism Vancouver Island’s more than $400,000 strategy to attract tourists to Nanaimo over the next year.

Nelson Mandela Bay Tourism Hosts Global Delegates

NELSON Mandela Bay Tourism has been hosting tour operators, destination marketing agencies and international media to position the city as a world-class travel destination.

Sao Paulo CVB Hosted Mexican Buyers, Next: Brazilian Buyers to Visit Guadalajara

São Paulo Convention & Visitors Bureau, with the support of the Brazilian Institute of Tourism, hosted Mexican buyers and event organizers in Sao Paulo stage in a partnership with the Guadalajara Convention and Visitors Bureau.

Forget the website, social or ads, you need a mascot: Okinawa Convention and Visitors Bureau Introduces New Mascot to Boost Okinawa Tourism

The Okinawa CVB unveiled Maharo-kun as a new mascot. He will work to draw domestic and foreign attention to the local charm of Okinawa as a tourist destination.

And if the mascot doesn’t work, try ghosts: Could Ghosts Bring Visitors to Lebanon County?

The Visit Lebanon Valley DMO has just started working with other partners on a plan to take advantage of the growing popularity of “ghost tours” by planning a series of them for weekends in October.

Other special events…

High Point  CVB Celebrates NC Beer Month

Joplin CVB Announces Route 66 Concert

Be A Tourist In Your Own Town on Saturday, June 3 in Lansing, MI.

On the technology front…

5 Event Destinations Nailing It With Drone Video

Destinations are ever upping the ante when it comes to making them look good on video. Thanks to drone video, event destinations are looking better than ever.

How Visit Seattle’s Videos Achieved More than 40 Million Minutes of Viewing Time (In Under 2 Years)

The videos Visit Seattle and its partners have uploaded have been consumed for over 40 million minutes total, spread across seven distinct series. There are two more scheduled for 2017.

Visitors Bureau Wins Statewide Promotions Contest

The Liberty County Convention and Visitors Bureau has won the Georgia Association of Convention and Visitors Bureaus Best Ideas Competition for Best Digital Campaign with a budget under $500,000.

New Website Showcases the Royal Gorge Region

From epic adventures, like rafting, hiking, and biking, to attractions like the Royal Gorge Bridge and Park and the Royal Gorge Route Railroad, offers detailed information, maps, and tips for every possible Royal Gorge Region adventure.


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