Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices.
Atlantic County officials are embarking on a countywide marketing campaign for the first time in decades, arguing the area can no longer rely on Atlantic City’s brand alone to bring tourists and businesses to the region.
How the Abilene (Kansas) CVB is using social media to reach potential visitors and tourists.
From Ranveer Singh to Deepika Padukone to Jennifer Aniston, travel and tourism brands are betting big on celebs. Here’s why
Should “Destination Marketing” be shelved for “Experiential Marketing”?
Srithar talks about the tourism board’s various marketing initiatives and their new approach
Destinations like companies need now to script experiences for their audience that “dazzle their senses”, “engage them personally”, “touch their hearts” and “stimulate their minds” and concurrently let them be self- indulgent in their ‘fantasies, feelings and fun’. This destination marketing approach which is anchored on the experiential diversification is embraced by Nanos Fireworks.
A new tourism initiative has been launched by Tipperary Tourism. The aim is to showcase visitor experiences that Tipperary has to offer.
Other Best Practices