Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices.

Patricia Middleton | McPherson Sentinel

Patricia Middleton | McPherson Sentinel

CVBs look to enhance their communities in unique ways…

McPherson (KS) through Barn Quilts

The CVB hosted an event to paint barn quilts so more would be in the community.

The Springfield (IL) CVB partners with the state to re-open Historic Lincoln Offices.

The Bloomington-Normal (IL) CVB shares the cost of a sports marketing study.


Kalispell (MT) hosts an event to boost international tourism

Shreveport-Bossier (LA) hosts “Be a Fan”

The promotion features more than 30 special offers and coupons, and a staycation giveaway.

Cleveland (TX) CVB hosts Clean Up Cleveland – a community clean up effort

In marketing strategies, some are discovering the value of virtual reality for tourism marketing.

Partnerships are always smart… 11 Nebraska communities unite to attract sports events to the Cornhusker state.

That’s common, but a DMO and architecture firm?

Finally, initiatives can benefit the visitor indirectly. Just getting hospitality professionals to work… Charleston (SC) CVB partners on park-and-ride program.

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