Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices.
The Visit Orlando app is designed to help visitors figure out what they want to do while in the city. Users can ask the app virtually any question within reason and receive helpful travel and booking tips in reply.
Speaking of apps… Events Apps Take Cues from Tinder and Match.com to Engage Attendees
New event apps use matchmaking algorithms and dating app functionality to help conference attendees tap into the collective knowledge of the entire event community.
CVB/DMO’s must think bigger about the functionality and user experience of their app. Those who embrace new application-powered “technology interventions” can discover powerful new ways to thrive in the changing landscape.
The Utah Board of Tourism Development announced the recipients of more than $3.4 million in matching funds as part of its cooperative marketing program to promote visitation to Utah by out-of-state travelers.
Woodward (OK) Hosting ‘In the Wind Rally’ – Oklahoma CVB engages in event marketing to attract visitors.
Moonshine Tourism: Southern Grace, Prison Could Be Attraction – Distillery moves into an old prison. CVB organizes a FAM for tour operators
Exhibit at Visitors Bureau in Freeport to Display Artifacts from Wars – the Illinois DMO includes rotating exhibits in their visitor center.