Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices.

Metropolis Superman StatueBillboard Contest Aims to Attract Visitors to Metropolis, IL

Photo contests are even more valuable as potential visitors search user-generated content on your site.

New advertising campaigns from Detroit and Madison County, Alabama.

CVBs lead development of the destination in North Platte, NE, and Columbia, MO.

Finally, partnerships are always key. Whether between the DMO and the local museum, or between two DMOs as Cayman and Jamaica have forged.

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