Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices.
Tourism boards have their critics who say destinations don’t drive as much innovation as other travel sectors. But destination marketers are increasingly proving their naysayers wrong, and in some cases they are changing the tech landscape in their communities.
A collaborative marketing effort by 10 organizations in five mountain towns aims to increase tourism through promotion of the Colorado Creative Corridor, a 331-mile route connecting five state-designated Creative Districts.
Tourism Ireland released a new ad campaign to coincide with the release of Star Wars: The Last Jedi. The campaign focused on filming locations along the Wild Atlantic Way, including Skellig Michael, an island off Ireland’s southwest coast.
Embracing influencers and virtual reality, Jordan tourism is working to evolve as destination marketing tactics change.
An orchardist changes business models to agri-tourism and through festivals, drives traffic to orchard.
Aurora CVB and Downtown merchants collaborate on events to drive visitation to district.
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