Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.”
The “Visit Me in CLE” campaign is designed to recruit locals to promote the region to their out-of-town friends and family.
The DMO teams with seven independent craft breweries on a program. The passport-like Field Guide encourages visitors to take a “Tour de Pour” around the county by visiting each unique brewery and marking the occasion by getting the Field Guide stamped.
“We wanted to show conventioneers that Denton is a fit regardless of a particular group’s interest or focus.” The result is a fun, upbeat, tongue-in-cheek mini-drama told through a diverse assortment of potential convention delegates.
Part of destination marketing is development of the destination. Here’s how two DMO’s are helping improve their cities.
The DMO created public-private partnerships with local businesses to provide financial resources to supplement federal funds.
The CVB leads the improvement of two issues impacting tourism in their destination.
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