Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices.
Copper County Certified is a program to get people who work in the service industry all on the same page, so that the tourist is left with a good impression of the Keweenaw, and naturally would want to come back and explore even more on their next visit.
A campaign, backed by the Charleston CVB, and other small business owners, encourages people to shop locally as e-commerce’s influence continues to grow.
ATL joined forces with the Atlanta Convention & Visitors Bureau and Georgia Tourism to launch Brand USA’s Market the Welcome program, welcoming travelers through the international arrival process.
The Las Vegas CVA will unveil a “groundbreaking destination marketing program” at Miami Art Week (Dec 7-9). Entitled “Vegas: Alter Your Reality,” the experience consists of five, two to three-minute long VR content pieces showcasing various aspects of Las Vegas.
Two interesting partnerships announced:
It’s not a marketing program in that it won’t attract visitors, but what a wonderful community program! Fond du Lac CVB Helps Wisconsin Bundle Up This Winter
Finally, perhaps we should save this for #TBT! See How The Vistors Bureau Promoted Detroit in 1975 in this throwback video.
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