Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices.
The U.S. Travel Association announced the recipients of the 2017 Mercury and Destiny Awards during its 34th Annual ESTO conference. VisitGreenvilleSC won a coveted Destiny Award in the category of Printed Collateral Materials, and took the title for Best Visitors Guide in the Country.
Destinations with a more traditional marketing approach may have to start being more creative if they want to attract the attention of the much-prised millennial traveler.
The art of storytelling is expected to change the way travel industry will promote destinations through the tales of real travellers in a report by Irene Susan Eapen.
Travel Portland has launched a new destination marketing campaign featuring the Bondi Hipsters Christiaan Van Vuuren and Nick Boshier.
South African Tourism took 20 South African suppliers to the Nordics for the inaugural roadshow.
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