Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices.
Las Vegas has moved to rebrand itself after the Oct 1, 2017 shooting that killed 58 people and wounded hundreds of others. Response (to a new campaign) shows just how difficult it can be for organizations to hit the right tone after a deeply tragic event.
Marketing campaigns are always a key ingredient in responding to natural disasters, and showing travelers that a destination hasn’t completely bottomed out. To get the message out, it also helps to have sufficient funding and resources, which some islands are currently lacking.
As firefighters gained the upper hand last week on wildfires that had burned more than 150,000 acres in Napa and Sonoma counties, tourism officials started plotting their recovery plans to help lessen the impact of fire damages on businesses and workers whose livelihoods depend on the billions of dollars visitors spend in Northern California’s wine country each year.
Visit Seattle is positioning itself as a broker of innovation, versus a sales conduit for meeting space, by introducing meeting planners nationwide to some of the world’s most advanced companies.
A wine alliance looks to develop a major destination marketing campaign worth $600,000.
The campaign will bring Edinburgh to the forefront of the minds of business tourists, those people who attend conferences and meetings and need to have somewhere to hold them.
The Laredo CVB is gearing up to travel to Mexico to help promote their outlet mall for the holiday season.
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