Some tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices.
A film tour, a self-guided tour featuring signage that points out homes and locations used in the production of major motion pictures filmed in the area, leads the new tourism product offered to visitors to Minden, LA.
The effective use of research can help a destination realize a niche market of visitors.
Iowa City area CVB releases video and employs FUN frontman and native for soundtrack
First of all, all destinations should be developing videos. Secondly, explore how to use local celebrities in your promotions. Michigan and California are among other examples of well used celebrities.
Host an expo for a large influx of seasonal visitors as the Edinburgh CVB did for Winter Texans
Lawton, OK, CVB worked with two events to schedule them on the same weekend creating more offerings for visitors.