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Top Customer Service Reads for the week of February 29

by Stephen Koranda | Feb 29, 2016 | Blog, Customer Service, Marketing, Tourism

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63...

Email Marketing – Subject Lines, Writing Emails in 15 Minutes and Cursing

by Stephen Koranda | Feb 24, 2016 | Blog, Email Marketing, Marketing

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new...

Social Media – Building a Strategy and Getting Employees Active

by Stephen Koranda | Feb 23, 2016 | Blog, Marketing, Social Media

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. But is there a strategy behind it? First two reads this week provide basic elements or steps to creating a social media strategy. One strategy is...

Tourism Best Practices – Week of February 22

by Stephen Koranda | Feb 22, 2016 | Blog, Marketing, Tourism

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Win Prize Package by Sharing Your...

Top Customer Service Reads for the Week of February 15

by Stephen Koranda | Feb 19, 2016 | Blog, Customer Service

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63...
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