by Stephen Koranda | Mar 31, 2016 | Blog, Email Marketing, Marketing, Small Business, Tourism
Your email marketing campaigns are underway! You have rich content with a call-to-action or two. Creative, well thought-out subject lines. Sales of course is the top benchmark to gauge success. What are the other benchmarks to determine if your campaigns are working?...
by Stephen Koranda | Mar 30, 2016 | Blog, Marketing, Small Business, Social Media, Tourism
You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. But are you doing it right? This week @FLOTUS, Michelle Obama, tutors us on social media along with 29 other tips and best practices: 7 Things You Could...
by Stephen Koranda | Mar 29, 2016 | Blog, Marketing, Tourism
Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Barboursville CVB Working to Create...
by Stephen Koranda | Mar 29, 2016 | Blog, Marketing, Small Business, Tourism
A friend approached me in church. “I have a trade show in a few weeks and I need help! Can you?” I am. (Completing his website as we speak.) As I met with him and discussed some ideas and tips, I remembered I penned this in December, 2010. Please allow me...
by Stephen Koranda | Mar 28, 2016 | Blog, Customer Service, Marketing, Small Business, Tourism
How dedicated is your business to customer service? Are you SO dedicated you’ll add a new menu item just for one customer? Read how one restaurant show the true spirit of customer service, how to how to provide great customer service to millennials, and 17 other...
