by Stephen Koranda | Apr 25, 2016 | Blog, Marketing, Tourism
Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Color This Rockford Area Convention...
by Stephen Koranda | Apr 21, 2016 | Blog, Customer Service, Marketing, Small Business, Tourism
Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63...
by Stephen Koranda | Apr 21, 2016 | Blog, Customer Service, Marketing, Small Business, Tourism
(Stephen originally shared this in August, 2011. Being so conscience about customer service, we thought we would share…) I called to have our phone lines moved. Went through the automated system. Gave Mr. Computer my account number and address. First thing the...
by Stephen Koranda | Apr 20, 2016 | Blog, Email Marketing, Marketing, Small Business, Tourism
When we meet with eventual clients, the conversation usually starts with a website. After we discuss the site, we turn to the discussion of what the client will be doing to drive traffic to the website. As we discuss platforms, we always get a surprising response when...
by Stephen Koranda | Apr 19, 2016 | Blog, Marketing, Small Business, Social Media
You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. But are you doing it right? This week we share more than 35 hacks, tips, suggestions and how tos: 20+ Social Media Hacks and Tips From the Pros In this...
