by Stephen Koranda | May 31, 2016 | Blog, Marketing, Small Business, Tourism
Did you like our service? Comment on Angie’s List. Enjoy your meal? Share on Urbanspoon. Have fun on your vacation? Let everyone know on TripAdvisor. The opportunity to share the good – and of course the bad – is bountiful online. TestFreaks, Choice and Trustpilot...
by Stephen Koranda | May 30, 2016 | Blog, Email Marketing, Marketing, Small Business, Social Media, Tourism
Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new...
by Stephen Koranda | May 27, 2016 | Blog, Marketing, Tourism
Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices: Way Finding Signs Up in...
by Stephen Koranda | May 26, 2016 | Blog, Customer Service, Marketing, Small Business, Tourism
Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63...
by Stephen Koranda | May 25, 2016 | Blog, Marketing, Small Business, Social Media, Tourism
You have your social media accounts set-up. Facebook and Twitter are branded. LinkedIn is complete. You have your goals. A calendar of rich content is planned. You’re posting. But that’s it. There’s no engagement. We’ve long commented on the...
