by Stephen Koranda | May 23, 2016 | Email Marketing, Small Business, Tourism
Your email marketing campaigns are underway! You have a well-designed email with a call-to-action or two. Creative, well thought-out subject lines. You’re not making mistakes are you? We start this week’s collection of email reads with 18 mistakes. As they...
by Stephen Koranda | May 20, 2016 | Blog, Customer Service, Marketing, Small Business, Tourism
Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63...
by Stephen Koranda | May 18, 2016 | Blog, Marketing, Tourism
Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices: Las Vegas Invests in Virtual...
by Stephen Koranda | May 18, 2016 | Blog, Marketing, Social Media, Tourism, Uncategorized
The Oklahoma Conference on Tourism was held yesterday in Oklahoma City. Great sessions on branding, social media, customer service, motorcoach marketing, festival and events marketing, agritourism, destination development, and attracting Gen Y (millennials) to your...
by Stephen Koranda | May 16, 2016 | Marketing, Small Business, Social Media, Tourism
You’re told you can market your business for no money on social media. (In this collection, we have a link to a video that says that.) So you want to get started. Start here: Your Essential Social Media Checklist Replace “actor” with your industry...
