by Stephen Koranda | Sep 14, 2016 | Blog, Marketing, Small Business, Social Media, Tourism
First two headlines we saw this week on social media sure weren’t positive. First, there was the report Millennials Aren’t Buying Things on Social Media. We’re reminded though that Social Media Doesn’t Drive Sales… But That’s Not the Point. The other...
by Stephen Koranda | Sep 13, 2016 | Blog, Email Marketing, Marketing, Small Business, Tourism
Does your email marketing consist of drafting a sales pitch and “blasting” it out to everyone in your database? Those days are over. Today’s email marketing strategy is about personalization and segmentation and the practices are going to change even...
by Stephen Koranda | Sep 12, 2016 | Blog, Customer Service, Marketing, Small Business, Tourism
Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63...
by Stephen Koranda | Sep 7, 2016 | Blog, Marketing, Small Business, Tourism
Climb into your time machine for a moment and set it for 1965. Ready? Push the big red button. Okay, you’re in 1965. Walk into the first small business you see and ask if they have a phone. Go into the next small business and ask the same question. Once you’re...
by Stephen Koranda | Sep 2, 2016 | Blog, Marketing, Small Business, Social Media, Tourism
Where do we go? Everyone is on Facebook but organic reach is down. Women are on Pinterest. Kids are on Snapchat. Business is on LinkedIn. Got to get video on YouTube – the second most searched site. But that’s a lot of channels to focus on and I only have...
