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Email Marketing – Holiday Campaigns and Tips; 10 Other Tips

by Stephen Koranda | Nov 30, 2016 | Blog, Email Marketing, Marketing, Small Business, Tourism

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new...

Customer Service – Dealing With Rude Customers; 5 Other Good Reads

by Stephen Koranda | Nov 29, 2016 | Blog, Customer Service, Marketing, Small Business, Tourism

There’s always one. The one customer that takes the fun out of your job. Never mind the regulars that ask about your family or holiday, or the pleasant faceless customers. That one rude customer can affect your whole day. A Florida Starbucks had to deal with one...

Tourism Best Practices – Mobile VC, Social Media Contest and Sheep Videographers

by Stephen Koranda | Nov 28, 2016 | Blog, Marketing, Tourism

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Clock Tower Brick Sales...

Social Media – Tools, Tools and more Tools

by Stephen Koranda | Nov 22, 2016 | Blog, Marketing, Small Business, Social Media, Tourism

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. You’re getting proficient. Now you’re ready to up your game and...

Email Marketing – 35 Tips, Starter Checklist and Everything Infographic

by Stephen Koranda | Nov 21, 2016 | Blog, Email Marketing, Marketing, Small Business, Tourism

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new...
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