by Stephen Koranda | Dec 21, 2016 | Blog, Email Marketing, Marketing, Small Business, Tourism
Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new...
by Stephen Koranda | Dec 20, 2016 | Blog, Customer Service, Marketing, Small Business, Tourism
Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63...
by Stephen Koranda | Dec 19, 2016 | Blog, Marketing, Tourism
Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Cheap Trick ‘Dream...
by Stephen Koranda | Dec 16, 2016 | Blog, Marketing, Small Business, Social Media, Tourism
You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. But the phone isn’t ringing off the hook. (We realize it’s 2016 and mobile phones aren’t on a hook and thus, can’t “ring...
by Stephen Koranda | Dec 14, 2016 | Blog, Email Marketing, Marketing, Small Business, Tourism
Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new...
