by Stephen Koranda | Jan 31, 2017 | Blog, Marketing, Small Business, Social Media, Tourism
A lot of trends and predictions for where social media will head in 2017. Our last few compilations have had some of those trends. You can find those HERE and HERE. Social Media Examiner collected these 19 Facebook Marketing Predictions for 2017 From the Pros...
by Stephen Koranda | Jan 30, 2017 | Blog, Customer Service, Marketing, Small Business, Tourism
Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63...
by Stephen Koranda | Jan 26, 2017 | Blog, Marketing, Tourism
Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Scholarship Offered to...
by Stephen Koranda | Jan 25, 2017 | Blog, Email Marketing, Marketing, Small Business, Tourism
Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new...
by Stephen Koranda | Jan 25, 2017 | Blog, Email Marketing, Marketing, Small Business, Tourism
We shared with you the five reasons to implement email into your marketing plan. But what do you write about? Our creative staff has drafted a calendar to help theme your emails and promotions: RV Park Year Content Calendar: January – our resolutions for the...
