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Customer Service – 28 Tips and The Letter Everyone Wants to Receive

by Stephen Koranda | Feb 28, 2017 | Blog, Customer Service, Marketing, Small Business, Tourism

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63...

Tourism Best Practices – Week of February 20

by Stephen Koranda | Feb 23, 2017 | Blog, Marketing, Tourism

It’s been a rough couple of weeks for destination marketing organizations. Florida and Chattanooga are grabbing headlines instead of the positive, innovative programs implemented by tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination...

Email Marketing – 20 Tips and How To Build A List

by Stephen Koranda | Feb 22, 2017 | Blog, Email Marketing, Marketing, Small Business, Tourism

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new...

Social Media – 32 Tips and How to Analyze Performance

by Stephen Koranda | Feb 21, 2017 | Blog, Marketing, Small Business, Social Media, Tourism

You’re a small business. You’ve started your social media accounts but wonder how should a small business with limited resources should realistically approach social media marketing. Here’s 7 Ways a Small Business Can Use Social Media Resources...

Customer Service – 7 Tips and 6 Examples

by Stephen Koranda | Feb 20, 2017 | Blog, Customer Service, Marketing, Small Business, Tourism

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63...
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