by Stephen Koranda | Feb 28, 2017 | Blog, Customer Service, Marketing, Small Business, Tourism
Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63...
by Stephen Koranda | Feb 23, 2017 | Blog, Marketing, Tourism
It’s been a rough couple of weeks for destination marketing organizations. Florida and Chattanooga are grabbing headlines instead of the positive, innovative programs implemented by tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination...
by Stephen Koranda | Feb 22, 2017 | Blog, Email Marketing, Marketing, Small Business, Tourism
Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new...
by Stephen Koranda | Feb 21, 2017 | Blog, Marketing, Small Business, Social Media, Tourism
You’re a small business. You’ve started your social media accounts but wonder how should a small business with limited resources should realistically approach social media marketing. Here’s 7 Ways a Small Business Can Use Social Media Resources...
by Stephen Koranda | Feb 20, 2017 | Blog, Customer Service, Marketing, Small Business, Tourism
Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63...
