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Email Marketing – 12 Tips, Sending More, Growing Lists, 13 Mistakes to Avoid

by Stephen Koranda | Mar 23, 2017 | Blog, Email Marketing, Marketing, Small Business, Tourism

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new...

Social Media – The Why, The Rules, and 11 Tips

by Stephen Koranda | Mar 22, 2017 | Blog, Marketing, Small Business, Social Media, Tourism

Why should your small business be on social media? Once on social media, here’s the rules: The Rules of Social Media Haven’t Changed The rules the author shared ten years ago still ring true today. 10 Content Marketing and Social Media Tips for Small Businesses...

Customer Service – Soul-touching, Loyal-following, Difference-Making

by Stephen Koranda | Mar 20, 2017 | Blog, Customer Service, Marketing, Small Business, Tourism

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63...

Tourism Best Practices – Trend Jacking, Events and New Websites

by Stephen Koranda | Mar 20, 2017 | Blog, Marketing, Tourism

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Japan Relies on Global...

Email Marketing – 8 Reads Week of March 13

by Stephen Koranda | Mar 14, 2017 | Blog, Email Marketing, Marketing, Small Business, Tourism

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new...
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