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Email Marketing – 24 Tips to Use and 15 Mistakes to Avoid

by Stephen Koranda | Apr 27, 2017 | Blog, Email Marketing, Marketing, Small Business, Tourism

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new...

Social Media – Facebook, Instagram Hashtags and Mistakes to Avoid

by Stephen Koranda | Apr 26, 2017 | Blog, Marketing, Small Business, Social Media, Tourism

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Let’s improve your social media marketing. We start with some tips we shared a few weeks...

Customer Service – 15 Tips to Improve Yours

by Stephen Koranda | Apr 25, 2017 | Blog, Customer Service, Marketing, Small Business, Tourism

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63...

Tourism Best Practices – Marketing Strategies, Events and Technology

by Stephen Koranda | Apr 24, 2017 | Blog, Marketing, Tourism

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Marketing Strategies:...

5 SEO Tasks You Can Do Yourself

by Stephen Koranda | Apr 21, 2017 | Blog, Marketing, Small Business, Tourism

Every second, 40,000 searches are being done on Google. People looking for shoes, a plumber, lunch options, vacations, or a new dentist. 9 out of 10 people will not go to the 2nd page of search results meaning if your business or service isn’t on page one, you have...
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