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Tourism Best Practices – Boat Races, Tijuana Road Show and Partnerships

by Stephen Koranda | Jul 31, 2017 | Blog, Marketing, Tourism

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Events draw visitors. In North...

Should You Build Your Own Website?

by Stephen Koranda | Jul 27, 2017 | Blog, Marketing, Small Business, Tourism

It’s estimated nearly 35% of small businesses do not have a website. 35% of businesses are giving up being found. 40,000 searches are performed on Google PER SECOND! That’s 3.5 billion missed opportunities for a new customer to find your business. (Noted that not all...

Email Marketing – 119 Facts and 40-Plus Tips and Helps

by Stephen Koranda | Jul 27, 2017 | Blog, Email Marketing, Marketing, Small Business, Tourism

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new...

Social Media – Best 9 Reads Week of July 24

by Stephen Koranda | Jul 26, 2017 | Blog, Marketing, Small Business, Social Media, Tourism

“We do the reading for you.” Here’s the top 9 reads on social media this week: To Master Social Media, You Need These 15 Skills A fascinating new list of the 15 social-media skills or competencies that sit at the top of employers’ lists. The 3...

Customer Service – 8 Screwups and 12 Ways to Improve

by Stephen Koranda | Jul 25, 2017 | Blog, Customer Service, Marketing, Small Business, Social Media, Tourism

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63...
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