by Stephen Koranda | Sep 29, 2017 | Blog, Marketing, Small Business, Tourism
There is ample opportunity to boost your website’s search engine rankings through a blog. It is one of the DIY SEO tips we recently shared. At minimum, a 250-word blog post should be added each week for maximum optimization (although the optimal length of SEO...
by Stephen Koranda | Sep 29, 2017 | Blog, Email Marketing, Marketing, Small Business, Tourism
Each week, we read a number of articles from online sources. Below, the top reads from the following week: 7 Ways Marketers Can Increase Email Marketing Success There’s no magical solution to increase your email-open rate—but there are smart steps you can take. Above...
by Stephen Koranda | Sep 27, 2017 | Blog, Marketing, Small Business, Social Media, Tourism
You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Whoa! Wait. You haven’t started? Need to know where to start? Social Media Marketing for Small...
by Stephen Koranda | Sep 26, 2017 | Blog, Customer Service, Marketing, Small Business, Tourism
Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63...
by Stephen Koranda | Sep 25, 2017 | Blog, Marketing, Tourism
Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Partnerships have always been a...
