by Stephen Koranda | Sep 21, 2017 | Blog, Email Marketing, Marketing, Small Business, Tourism
Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new...
by Stephen Koranda | Sep 20, 2017 | Blog, Marketing, Small Business, Social Media, Tourism
You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Next step is developing a social media strategy. How to Create a Successful Social Media...
by Stephen Koranda | Sep 19, 2017 | Blog, Customer Service, Marketing, Small Business, Tourism
Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63...
by Stephen Koranda | Sep 18, 2017 | Blog, Marketing, Tourism
Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Philly leads the best...
by Stephen Koranda | Sep 14, 2017 | Blog, Email Marketing, Marketing, Small Business, Tourism
The number one app on a smart phone? Email. 91% of people check their email daily. 90% of emails get delivered. As a result, for every $1 invested in email marketing, there’s a $44 average ROI. But consumers must open the email in order to realize that high ROI! What...
