by Stephen Koranda | Nov 15, 2017 | Blog, Marketing, Small Business, Social Media, Tourism
Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 5 Tips for Running Your Company’s Social Media Program The author summarizes his chat with two of (his) savviest social media friends in...
by Stephen Koranda | Nov 14, 2017 | Customer Service
Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: Three Ways To Avoid Customer Rage At some point more than half of customers will experience a problem requiring assistance. So what’s the...
by Stephen Koranda | Nov 13, 2017 | Blog, Marketing, Tourism
Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Destination Cleveland...
by Stephen Koranda | Nov 9, 2017 | Marketing, Small Business, Social Media
With 2 billion users, many marketing eyes are on Facebook to promote their products, services, or destinations. Using Facebook is easy right? Post a picture or type out details of your service and hit “post.” If only. That’s one mistake many make – thinking Facebook...
by Stephen Koranda | Nov 9, 2017 | Blog, Email Marketing, Marketing, Small Business
Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: 6 Scary Email Marketing Mistakes (and How to Avoid Them) We all make mistakes, but a lot of those mistakes are avoidable with the right care...