by Stephen Koranda | May 7, 2018 | Blog, Marketing, Tourism
Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Many DMOs are recognizing...
by Stephen Koranda | May 7, 2018 | Blog, Tourism
Many of us are likely familiar with the frequently touted (and research-proven) positive effects of travel on our work performance, relationships and personal well-being. But, with all the national conversation about creating and keeping good American jobs, how much...
by Stephen Koranda | May 3, 2018 | Marketing, Social Media, Uncategorized
You have added Instagram to your social media marketing mix. But after a while, your creativity runs low and the images you post start to look the same. “Sarah, put on another shirt. Cristy, take a picture and I’ll put it on Instagram.” We have...
by Stephen Koranda | May 3, 2018 | Blog, Email Marketing, Marketing, Small Business
Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why do we prepare these compilations each week? A recent study showed Email Reigns For SMBs, But They Have Much To Learn, Study Finds So...
by Stephen Koranda | May 2, 2018 | Blog, Marketing, Small Business, Social Media, Tourism
Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 10 Social Media Usage Statistics You Should Know (and What They Mean for Your Marketing Strategy) Take a look at these ten current...
