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Five Things You Can Do Today to Improve Your Photography for Marketing

Five Things You Can Do Today to Improve Your Photography for Marketing

  • 3 min read

Strong visuals are essential for effective marketing, and great photography can make a big difference in how your business is perceived. You don’t need expensive equipment or professional training to take better photos—just a few simple changes can elevate your images. Here are five things you can do today to improve your marketing photography. 1. Use Natural Light Whenever Possible Lighting is the most important factor in photography. Natural light creates bright, clear, and visually appealing images. Try taking photos near a window or outdoors during the morning or late afternoon when the light is soft and even. Avoid using… 

five marketing actions small businesses can take at the start of the year to position themselves for success

Five Marketing Actions Small Businesses Can Take at the Start of the Year to Position Themselves for Success

The start of a new year is the perfect time for small businesses to refresh their marketing strategies and set the stage for success. With a little planning and a few proactive steps, you can boost your brand visibility, connect with your target audience, and build momentum for the months ahead. From fine-tuning your online presence to creating a clear promotional plan, these five actionable marketing tips will help your small business hit the ground running and thrive in the year to come. 1. Audit and Optimize Your Online Presence Review your website, social media profiles, and Google Business listing.… 

Five Things Small Businesses Can Do at the Start of the Year to Set the Stage for Success

The start of a new year is the perfect time for small businesses to hit the reset button and lay a solid foundation for success. Whether you’re looking to streamline operations, build stronger customer relationships, or reach new profits, taking a few strategic steps early on can make a big difference. Here are five actionable things small business owners can do at the start of the year to set the stage for a productive and profitable year ahead. 1. Set Clear Goals Define measurable goals for the year, such as revenue targets, customer growth, or product launches. Break them into… 

Five Things A Small Business Can Do Today To Strengthen Your Online Presence

Five Things A Small Business Can Do Today To Strengthen Your Online Presence

In today’s digital age, having a strong online presence is essential for small businesses to thrive and connect with their audience. Whether you’re just starting out or looking to grow your customer base, there are simple yet impactful steps you can take to enhance your visibility and credibility online. From optimizing your website to engaging with your community on social media, these five actionable #BTYTips can help your business stand out and build lasting relationships with customers. Here’s the five strategies you can implement today to make a big difference in your digital footprint and strengthen your online presence: For… 

Five Things A Small Business Can Do Today To Clarify Your Brand Message

Five Things A Small Business Can Do Today To Clarify Your Brand Message

Crafting a clear brand message is essential for any small business looking to stand out in a crowded market. When your message is clear, it not only resonates with your audience but also builds trust and loyalty over time. The good news? You don’t need a massive budget or a lengthy process to refine your brand message. Here are five actionable steps you can take today to bring clarity and focus to how your business communicates its value. For more #BTYTips on branding, see A Winning Strategy for Developing Your Company’s Brand and 4 Mistakes Brand Builders Should Avoid.

Five Quick Holiday Marketing Boosts for Small Businesses

Five Quick Holiday Marketing Boosts for Small Businesses

The holiday season is the perfect opportunity for small businesses to shine, but with so much competition, standing out can be a challenge. Fortunately, you don’t need a massive budget or months of planning to make an immediate impact. By focusing on a few key marketing strategies, you can attract customers, boost sales, and strengthen your brand! Here are five quick and effective holiday marketing #BTYTips you can implement today to elevate your business this holiday season. 1. Spruce Up Your Website The holidays are a busy time for online shopping! Ensure your website is mobile-friendly, loads quickly, and highlights… 

man's hand on computer on desk with text Top Blog Posts of 2023

Top Marketing Reads of 2023

What were the top marketing reads of 2023? We countdown the top-10 read posts on the Back To You Marketing Blog.

20 Sales Stats That Will Help You Sell Smarter

We haven’t talked about sales in this space. Our Blog posts have shared numerous #BTYTips about marketing and marketing strategies. We have failed you the reader because in today’s dynamic business landscape, the synergy between sales and marketing has become more pivotal than ever before. Sales teams are the frontline soldiers, engaging with customers directly, understanding their needs, and offering tailored solutions. You may have read “teams” and laughed knowing that as a small business owner, you are the “team.” We have come across 20 sales stats that, frankly, changed our practices. We bet after reading them, your practices will… 

From Twitter to X What You need to know

From Twitter to X: What You Need To Know

Twitter is now X. Love it or hate it. And for some of us whose favorite social media platform is Twitter we hate it. Well, hate it a strong word. How ‘bout we say we’re not big fans of the change. Why the change? Many articles have been written on the rebrand of Twitter to X. That’s not the intent of this post. In short, Elon Musk explained that it’s more than just a name change. Instead, it represents his plans to create an “everything app.” “Twitter was acquired by X Corp both to ensure freedom of speech and as…