What were your peers reading in 2020? We count down the Top-10 Most-Read Marketing Blog Posts of 2020.
While I’m not ready to declare it the greatest year ever, if we indeed think about it, 2020 was a good year for small business.
What marketing channels should be your focus? It depends. On which customer journey stage is the strategy focused? Are you building your brand, trying to generate leads, acquire customers, or retain those loyal customers? The marketing channels – while possibly similar – may differ between the stages.
If you’re hanging on and are looking to 2021 to start anew, we’ve identified 9 marketing strategies for you to hit refresh on, commit to, or undertake in 2021 to start strong and launch a comeback.
With more than 575 million users – 40% of which are on the platform daily – LinkedIn can be a valuable tool to help you build your brand, rank your name on Google, demonstrate your knowledge, credibility, and leadership expertise, gain social proof for your skills and talents, and most of all, network, network, network. Here’s 10 tips to set up a LinkedIn professional profile.