Blog - Back To You Marketing

Five Things a Small Business Can Do Today to Improve Your Billboard Marketing

September 17, 2026September 17, 2026
3 min read

Billboards can be a powerful way to grab attention, build brand recognition, and drive local traffic—but only if they’re done right. The good news? Even small tweaks can make your billboard marketing far more effective. Here are five things your small business can do today to improve your billboard strategy. 1. Focus on One Clear Message You only have a few seconds to grab someone’s attention—especially if they’re driving. Examples:✔ “Voted Best Pizza in Town!”✔ “Now Hiring – Apply Today!”✔ “VisitUsAuto.com for Specials!” 2. Use Bold, Readable Design Design matters—especially on a large scale. Pro Tip: Stand back from your…

Five Things You Can Do Today to Improve Your Marketing Through Customer Service

September 25, 2025September 25, 2025
3 min read

Customer service isn’t just about solving problems—it’s one of the most powerful marketing tools a small business has. Every interaction is a chance to build loyalty, create word-of-mouth buzz, and turn customers into advocates. Here are five things your business can do today to improve your customer service and, in turn, your marketing. 1. Respond Quickly and Professionally Speed matters. Whether it’s a phone call, email, or social media comment, today’s customers expect quick responses. Quick, thoughtful responses show customers you value their time, which reflects well on your brand. 2. Personalize the Experience People want to feel seen, not…

Five Things a Small Business Can Do Today to Improve Your Google Business Profile

May 29, 2025May 29, 2025
3 min read

Your Google Business Profile is often the first thing potential customers see when they search for your business online. It affects whether they call, visit your website, or choose a competitor. The good news? You can make meaningful improvements today with just a few simple steps. Here are five things a small business can do today to improve your Google Business Profile. If you haven’t claimed your business on Google yet, this is your first and most important step. If your profile already exists, make sure you have full control of it. 2. Update and Complete All Business Information Make…

Five Things You Can Do Today to Improve Your Business Cards

April 30, 2025May 1, 2025
3 min read

Even in the digital age, business cards remain one of the most effective tools for face-to-face networking. But a poorly designed or outdated card can send the wrong message about your brand. If it’s been a while since you looked at your business cards, here are five easy things you can do today to improve them and leave a better impression. 1. Make Sure Your Contact Info Is Clear and Up to Date It might sound obvious, but many people hand out cards with outdated phone numbers, email addresses, or web links. 2. Simplify the Design Too much text, cluttered…

Five Things You Can Do Today To Improve Your Website

March 13, 2025March 13, 2025
2 min read

Your website is often the first impression people have of your business or brand, so it’s essential to keep it polished and user-friendly. The good news? You don’t need a full redesign to make a big impact. With just a few quick updates, you can enhance your site’s performance, improve user experience, and boost your search rankings. Here are five simple but effective things you can do today to improve your website. 1. Optimize Page Speed – Use tools like Google PageSpeed Insights to identify slow-loading elements and optimize images, caching, and scripts. 2. Enhance Mobile Responsiveness – Test your…

5 Things You Can Do Today to Improve Your Marketing on TikTok

February 19, 2025February 19, 2025
2 min read

TikTok is a goldmine for small businesses looking to build brand awareness, engage with customers, and drive sales. But with so much content on the social media platform, how can your business stand out? Here are five things you can do today to improve your TikTok marketing and start seeing results. 1. Optimize Your Profile First impressions matter. Make sure your TikTok profile is clear, professional, and engaging. 2. Post Short, Engaging Videos TikTok thrives on creativity and authenticity. You don’t need high production value—just grab your phone and start recording. Some ideas: 3. Leverage Trends and Hashtags Trends drive…

Five Things You Can Do Today to Improve Your Photography for Marketing

January 30, 2025January 30, 2025
3 min read

Strong visuals are essential for effective marketing, and great photography can make a big difference in how your business is perceived. You don’t need expensive equipment or professional training to take better photos—just a few simple changes can elevate your images. Here are five things you can do today to improve your marketing photography. 1. Use Natural Light Whenever Possible Lighting is the most important factor in photography. Natural light creates bright, clear, and visually appealing images. Try taking photos near a window or outdoors during the morning or late afternoon when the light is soft and even. Avoid using…

Five Marketing Actions Small Businesses Can Take at the Start of the Year to Position Themselves for Success

January 9, 2025January 9, 2025
2 min read

The start of a new year is the perfect time for small businesses to refresh their marketing strategies and set the stage for success. With a little planning and a few proactive steps, you can boost your brand visibility, connect with your target audience, and build momentum for the months ahead. From fine-tuning your online presence to creating a clear promotional plan, these five actionable marketing tips will help your small business hit the ground running and thrive in the year to come. 1. Audit and Optimize Your Online Presence Review your website, social media profiles, and Google Business listing.…