by Stephen Koranda | Apr 28, 2021 | Blog, Email Marketing, Marketing, Small Business
We have long believed in the power of email marketing. Its 42:1 ROI is ‘roughly twice that of other digital channels—if not better—and blows away the returns seen with traditional media channels like TV, radio, and direct mail.’ Further, email marketing drives sales....
by Stephen Koranda | Feb 18, 2021 | Blog, Marketing, Small Business, Social Media
We get it! Between running a store, keeping up with inventory. Or managing projects in an office, paying bills, staffing, schedules… creativity for social media marketing may be the last thing to come to mind. So you post Erin in a new shirt. Then Erin in a new...
by Stephen Koranda | Jan 18, 2021 | Blog, Marketing, Small Business, Social Media
Far be it for us to assume, but when the same blog post tops the list of most read blog posts for two years in a row, that leads us to believe there’s a clear interest in its content. Add to that, the follow-up post was in the top 10 this past year. That further leads...
by Stephen Koranda | Dec 29, 2020 | Blog, Email Marketing, Marketing, Small Business, Social Media, Tourism
What were you and your peers reading in 2020? Always interesting reviewing the top reads of the year. Grateful to see that our thoughts on marketing during the Coronavirus was well received and our plan for a comeback in 2021 is being accessed. Interesting four blog...
by Stephen Koranda | Dec 10, 2020 | Small Business
You don’t need me to pontificate about how big of a disaster 2020 has been! I certainly don’t need to recount all the events that will make 2020 be one of the more memorable years in all of history. Interesting perspective this morning when the radio announcers were...
by Stephen Koranda | Nov 12, 2020 | Blog, Email Marketing, Google Ads, Marketing, Small Business, Social Media, website
Whether you’re looking to enhance your marketing strategy for a new year, tweak it mid-year, or you’re new to the organization and asked to overhaul the marketing, what channels should be your focus? Well, it depends. On which customer journey stage is the strategy...
