by Stephen Koranda | Dec 28, 2021 | Blog, Email Marketing, Marketing, Small Business, Social Media
What were you and your peers reading in 2021? Always interesting to review the top marketing reads. It helps us determine what we need to be prepared to coach on and write about in the next year. Clearly, you’re looking for content ideas! Our top 5 posts are...
by Stephen Koranda | Dec 15, 2021 | Blog, Marketing, Small Business, website
In October, Facebook, Instagram, and WhatsApp were all down. We couldn’t access the social media apps online. Remember that day? While only down for six hours, for some, it felt much longer – especially to those who were trying to conduct business, share a promotion,...
by Stephen Koranda | Sep 29, 2021 | Blog, Small Business
Whew! Speaking and seminars have started again. We’re working on 11 website projects. I’m traveling for an association I manage and I’m planning their golf tournament. Then add the personal activities… my son’s football season, my daughter’s volleyball season,...
by Stephen Koranda | Apr 28, 2021 | Blog, Email Marketing, Marketing, Small Business
We have long believed in the power of email marketing. Its 42:1 ROI is ‘roughly twice that of other digital channels—if not better—and blows away the returns seen with traditional media channels like TV, radio, and direct mail.’ Further, email marketing drives sales....
by Stephen Koranda | Feb 18, 2021 | Blog, Marketing, Small Business, Social Media
We get it! Between running a store, keeping up with inventory. Or managing projects in an office, paying bills, staffing, schedules… creativity for social media marketing may be the last thing to come to mind. So you post Erin in a new shirt. Then Erin in a new...
by Stephen Koranda | Jan 18, 2021 | Blog, Marketing, Small Business, Social Media
Far be it for us to assume, but when the same blog post tops the list of most read blog posts for two years in a row, that leads us to believe there’s a clear interest in its content. Add to that, the follow-up post was in the top 10 this past year. That further leads...
