Our firm manages the Builders Association of South Central Oklahoma. The national association – NAHB – held the International Builders Show last week. It’s “the largest annual light construction show in the world.” In addition to the 600,000 sf expo, there are seven tracts of education. After the association meetings, I had the opportunity to sit in on many marketing and business management sessions. Social media. Websites. Digital marketing. Time management. Many great sessions! (I’d sit through 45 minutes of an hour session then duck out to catch another there were THAT many!)

Quite a few ahas, takeaways, and quotable nuggets. And they’re applicable to any industry, not just home builders. Here’s the Top-12:

  • What’s your website for? “Your website is the tool you use to confirm the message you are trying to communicate.” Larry Heuvelman
  • “Most people overestimate what they can do in a day and underestimate what they can do in ten years.” Great session on time management by Shawn VanDyke. Key takeaway: living off a calendar instead of a to-do list. “You do things that are important. What’s important gets scheduled. What’s scheduled gets done.”
  • Goals for social media should be to increase brand awareness, connect with customers, generate sales and leads, boost brand engagement. Elton Mayfield
  • Engage on social media. You have to be a part of the conversation or customers will have it without you. Join in the conversation by responding to customers who are posting. Elton Mayfield
  • Social Customer Service response time expectations (Elton Mayfield): Boomers – 24 hours; Gen X – 12 hours; Millennials – 4 hours
  • Video connects people. You emotionally connect with your audience. You tell your story. You start a relationship. Dave Cooper
  • What content is most engaging? People. Video. Discussions. Carol Morgan
  • People are 16 times more likely to read a (social media) post from a friend than from a brand. Encourage employees, brand ambassadors, and others to personally share your content. Carol Morgan
  • What are people on social media platforms for? (Naomi Findlay) Facebook – friends (be friendly with your posts) Instagram and Pinterest – to be inspired (share inspiring pictures)
  • A brand is no longer what we tell the consumer it is. It is what consumers tell each other it is. Scott Cook
  • Pinterest is NOT a social media platform. Pinterest is a search engine. Anya Chrisanthon
  • Know your audience. At the moment of encounter, your marketing is a game of Brand Power, Emotional Connection, Values Insights, and the effectiveness of your Uniqueness Communication. Brian Flook

Thanks for reading.

Stephen Koranda