Marketing - Back To You Marketing

Five Things a Small Business Can Do Today to Improve Your Google Business Profile

May 29, 2025May 29, 2025
3 min read

Your Google Business Profile is often the first thing potential customers see when they search for your business online. It affects whether they call, visit your website, or choose a competitor. The good news? You can make meaningful improvements today with just a few simple steps. Here are five things a small business can do today to improve your Google Business Profile. If you haven’t claimed your business on Google yet, this is your first and most important step. If your profile already exists, make sure you have full control of it. 2. Update and Complete All Business Information Make…

Five Marketing Actions Small Businesses Can Take at the Start of the Year to Position Themselves for Success

January 9, 2025January 9, 2025

The start of a new year is the perfect time for small businesses to refresh their marketing strategies and set the stage for success. With a little planning and a few proactive steps, you can boost your brand visibility, connect with your target audience, and build momentum for the months ahead. From fine-tuning your online presence to creating a clear promotional plan, these five actionable marketing tips will help your small business hit the ground running and thrive in the year to come. 1. Audit and Optimize Your Online Presence Review your website, social media profiles, and Google Business listing.…

12 Ways to Repurpose Your Blog for Marketing

May 11, 2023August 16, 2023

twelve ways to repurposed your blog for marketing. 12 pieces of content that can come from your blog.

12 Steps To Social Media Success

June 7, 2022March 30, 2023
4 min read

There are 12 steps to social media success. Here they are in hopes of your small business finding success and seeing sales and revenues increase.

Even More Creative Names to Rename Your Email Newsletter

April 28, 2021August 8, 2023
4 min read

We have long believed in the power of email marketing. Its 42:1 ROI is ‘roughly twice that of other digital channels—if not better—and blows away the returns seen with traditional media channels like TV, radio, and direct mail.’ Further, email marketing drives sales. According to a report from the Direct Marketing Association, 66% of consumers have made a purchase online due to an email marketing message. It’s no wonder then that we have shared ways to increase your database, a checklist for success, a year plan, and how to integrate email campaigns with your social media marketing. We’ve also shared…

February 18, 2021
4 min read

We get it! Between running a store, keeping up with inventory. Or managing projects in an office, paying bills, staffing, schedules… creativity for social media marketing may be the last thing to come to mind. So you post Erin in a new shirt. Then Erin in a new shirt. Then Erin in a new shirt… Posts begin to look the same. Engagement drops. Enthusiasm towards keeping up with posting drops. Keep the excitement. Keep the engagement with a variety of posts. We’ve shared Instagram post ideas. Facebook ideas – a couple of times. Video ideas. Coming back at you with…