by Stephen Koranda | Feb 17, 2017 | Blog, Marketing, Tourism
Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. To start, Akron and Alpharetta...
by Stephen Koranda | Feb 16, 2017 | Blog, Email Marketing, Marketing, Small Business, Tourism
Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new...
by Stephen Koranda | Feb 14, 2017 | Blog, Marketing, Small Business, Social Media, Tourism
My goodness, we’re halfway through February and the predictions for where social media will head in 2017 and the trends the marketing platforms will realize this year continue to come. Our last few compilations have had some of those trends. You can find those...
by Stephen Koranda | Feb 13, 2017 | Blog, Customer Service, Marketing, Small Business, Tourism
Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63...
by Stephen Koranda | Feb 9, 2017 | Blog, Email Marketing, Marketing, Small Business, Social Media, Tourism
When I speak, invariably, one of the first questions I am asked is “how many times should I post, tweet, send and email…” whatever we may be discussing at the time. The short answer is frequently. To help with many of the marketing programs you...
